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Fruit Shot
Welch’s was looking to move their category leading Grape Juice products into the single-serve canned market. The branding for Fruit Shot highlights flavor appeal, health values and is clearly aimed at a younger market.
Welch’s was looking to move their category leading Grape Juice products into the single-serve canned market. The branding for Fruit Shot highlights flavor appeal, health values and is clearly aimed at a younger market.
